Case Study

Singer Vaughn Electric

Dayton, Ohio

Singer Vaughn Electric logo

The Client

Singer Vaughn Electric is a full-service team of electricians in Kettering, OH, who serve the Greater Dayton Area. As an established brand in their area, Singer Vaughn Electric wanted to separate themselves from the competition — and, more importantly, create an experience that is better for everyone. Singer Vaughn’s main goals were to get more leads, improve local search results, and create an online presence as nice and professional as their own service.

Our Strategy

  • RESEARCH & IMPLEMENT quality keywords and phrases to improve local search rankings.
  • BUILD & OPTIMIZE an all new website for a richer customer experience and to reach a larger audience across the Greater Dayton Area.
  • INCREASE PHONE LEADS (the client’s preferred lead type) with multiple calls to action and links/buttons to initiate calls on mobile.
Singer Vaughn Electric light website

Website after TMS+

Singer Vaughn Electric light website – before

Website before TMS+

“Our software tracks every lead and where it comes from. Four out of every 10 come from our website or Google... I would firmly say our business has gone up at least 30% — at minimum — with using TMS+.”

— Lester Vaughn | Co-Owner

The 90-Day Results

March 25, 2021 – June 25, 2021

Website Leads

Specific estimate/job requests from a form on the website.

Trackable Calls

Calls initiated from the Google My Business knowledge panel.

Website Visitors

New visitors to the website within the 90-day period.

Views on Google

Views of the business on Google Search and Maps.

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