Case Study

Castle Roofing

Dayton, Ohio

Castle Roofing Logo

The Client

The client Castle Roofing is a premier roofing contractor based in Huber Heights, OH, which has a service area that includes the entire Greater Dayton Area. Their existing website was dated and ineffective at converting visitors to leads. As a roofer in a large market with plenty of competition, Castle’s main priorities were to increase rankings, to make it easier for consumers to find them, and to maximize their return on investment with quality website leads.

Our Strategy

  • OPTIMIZE online listings, including Google My Business, to amplify online presence and increase local search visibility.
  • RESEARCH & REFINE essential keywords and keyphrases to improve findability among industry competitors.
  • FUNNEL & CONVERT customers with a brand-new, optimized website that contains clear calls to action that drive leads.
Castle Roofing website

Website after TMS+

Castle Roofing website - before

Website before TMS+

“Our new website and digital marketing services are more than we had hoped for. With all the SEO providers constantly barraging business owners, it’s great to have TMS+ handling that end of our marketing program.”

— Milt Kreitzer | Owner

The 90-Day Results

March 9, 2021 – June 9, 2021

Website Leads

Specific estimate/job requests from a form on the website.

Trackable Calls

Calls initiated from the Google My Business knowledge panel.

Website Visitors

New visitors to the website within the 90-day period.

Views on Google

Views of the business on Google Search and Maps.

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