The client Castle Roofing is a premier roofing contractor based in Huber Heights, OH, which has a service area that includes the entire Greater Dayton Area. Their existing website was dated and ineffective at converting visitors to leads. As a roofer in a large market with plenty of competition, Castle’s main priorities were to increase rankings, to make it easier for consumers to find them, and to maximize their return on investment with quality website leads.
- OPTIMIZE online listings, including Google My Business, to amplify online presence and increase local search visibility.
- RESEARCH & REFINE essential keywords and keyphrases to improve findability among industry competitors.
- FUNNEL & CONVERT customers with a brand-new, optimized website that contains clear calls to action that drive leads.